Francois Bruwer: Career Highlights
First to successfully introduce a fragmented approach to a national budget by addressing the individual needs of different
groups within the complex consumer profile of South Africa (1993)
Producer of the Richelieu Brandy Cinema Commercial on location in France (1995)
Launch of numerous new wine and liquor brands
Created first training modules for the Main Market with a SARS initiative
Introducing the US term: “edutainment“ to the principles of training in the wine industry of SA
Created and implemented new Corporate Identity for The House of JC le Roux and the successful launch of new Sparkling
Wine Cellar and Tourism Centre (1997). Established national trend to offer sparkling wine as a welcome drink
Recruited as consultant for Cricket World Cup participation kits for the opening in cape Town for the (2003)
Repositioning of the following leading South African wine brands: JC. le Roux, Grünberger, Cellar Cask, Laborie Wines and
Roodeberg
Brand architecture for wine portfolio of the KWV international (2005)
Author and architect of a newly created dealership and starter kit for Clean-Homes (2005)
Author and architect of a dealership profile for Team Newark Cpt. (2006)
Successful launch of the Hyundai Verna for Hyundai Motor Ltd. India (2006)
Successful hosting of the National sales conference for Hyundai Motor Ltd. India in Cape Town (2006)
“Classical Marketing and Management”
Marketing Consultancy Specialists