Introduction The Franco’B Consultancy is a Marketing and Management Consultancy with vast experience in different fields of business, ranging from Classical Marketing, Informal Marketing, brand creation and building, to the establishing of new enterprises and projects.  The Consultancy specialises in the creating of marketing and business strategies and solutions with a strong brand focus, but also assist small and medium sized enterprises that do not necessarily own recognised brands. One of the main goals of The Consultancy is to offer solutions that are executable, reachable and measurable, empowering the client with practical options that can result in a fresh or totally alternative approach within that sector. We prefer to avoid short-term solutions that might penalise the company’s vision or the long-term strategy of the business. Marketing and business solutions are packaged according to the client’s business fit, needs and future challenges. The consultancy is driven by Francois Bruwer, who acts as core consultant and who works in association with The Target Group Advertising Agency, and selected strategic consultants and specialists. Francois Bruwer Francois has been actively involved in the world of Big Brands since 1988 and has spent a vast amount of energy on all aspects of brand building, sales and marketing support within the liquor industry. He has also been exposed to other related industries, being actively involved with the Hospitality and Tourism Industries and numerous entrepreneurial activities. He achieved a B. Econ degree at the University of Stellenbosch in 1985 majoring in different disciplines of Economics, but gained the majority of his current day knowledge from “The University of Life”. He spent the next 19 years within the Corporate Environment, with the main focus being on Sales and Marketing. Throughout this period he continued investigating new and alternative opportunities, by exploring other industries, ranging from swimming pools, to Vermiculite Mining. Today he assists small and medium enterprises with their marketing strategies and positioning of their products. He also acts as business analyst when requested and has opened an office in San Francisco with the specific focus of exporting wine to the USA. “Classical Marketing and Management”  Marketing Consultancy Specialists